Tuesday Tips: What’s The PR Potential for Pinterest?
After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know...
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Tuesday Tips: Most Apt Apps
The best part about a smartphone, for me, is apps. Creativity, productivity, entertainment: they fill a variety of roles. For the latest in app news, check out Mashable’s App round-ups, Top 25...
View ArticleTuesday Tips: Media List Spring Cleaning
Despite the cold weather in New York City, spring is here. For PR folks spring cleaning should mean more than just file purging. Consider a re-evaluation of your media contacts (although we know you do...
View ArticleTGIF: Get Your Blog in Shape
Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a...
View ArticleTuesday Tips: Becoming a Sought- after Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR...
View ArticleTGIF: Enhancing Oscar
Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media...
View ArticleTGIF: It’s Award Season – Even In PR
by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi as it...
View ArticleTuesday Tips: Influencer Outreach: Best Practices
Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great...
View ArticleTGIF: PR Crystal Ball
Popular Mechanics, the venerable bible for science and tech geeks for over 100 years, has made some predictions about the coming 100. Some of the most startling are actually near-term predictions, and...
View ArticleTuesday Tips: Apps Wishlist 2013
“There’s an app for that!” We have become dependent on the best apps for Smartphone and other mobile devices in both personal and professional life and look forward to the latest and greatest. Here are...
View ArticleTGIF: PR Pros, Know Your Media
By Marijane Funess So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to...
View ArticleTGIF: This Thanksgiving PR Pros Are Thankful For…
By guest blogger Sodelba Alfaro This time of year, we are all thankful for the usual blessings of family, friends, rewarding work and good health. This year however, many of us are grateful we survived...
View ArticleTuesday Tips: PR Pros, to Newsjack or not to Newsjack?
Sometimes the lines are clear as day. A story hits, and hits hard, and you have a client with an ancillary message that meshes perfectly. Last year, as unemployment was peaking, and new grads were...
View ArticleTuesday Tips: Social Media Must-Haves (for first-time PR clients)
Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are...
View ArticleTGIF: Blog Roll: Blogs I Read and Why
There’s no better way to wind down after a long week than to catch up on some reading – blog reading. Sure, I love a great magazine or newspaper, but blogs provide just enough content to keep me...
View ArticleTuesday Tips: 8 Smart Tech Tips to Do this Fall
As a PR pro, it seems like you’re always plugged in: every device must be wifi-enabled, emails come at all hours of the day and smartphones are almost a necessity! Technology can make our lives easy...
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TGIF: Of the Beloit College Mindset and the PR Mindset
Let me start by saying my “PR mindset” only wishes it had come up with the annual Beloit Mindset List – a media goldmine up there with the best of hotly anticipated yearly polls, surveys, and indices....
View ArticleTGIF: Who I Follow on Twitter and Why – a PR Intern POV
by guest blogger Claire Shriver Celebrity gossip, daily news, pictures of your friends—Twitter has it all. As a college student and PR intern who enjoys reading and writing in 140 characters or less,...
View ArticleTGIF: Where Were You When You Heard the News?
Quick, do you remember how you got the news about: • The space shuttle Challenger crash? • The OJ not-guilty verdict? • 9/11? • The killing of Osama bin Laden? • The Supreme Court ruling on Obamacare?...
View ArticleTGIF: Boundless Enthusiasm for the Boundary-less Office?
Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally...
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