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TGIF: This Thanksgiving PR Pros Are Thankful For…
By guest blogger Sodelba Alfaro This time of year, we are all thankful for the usual blessings of family, friends, rewarding work and good health. This year however, many of us are grateful we survived...
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TGIF: PR Pros, Know Your Media
By Marijane Funess So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to...
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Tuesday Tips: Apps Wishlist 2013
“There’s an app for that!” We have become dependent on the best apps for Smartphone and other mobile devices in both personal and professional life and look forward to the latest and greatest. Here are...
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TGIF: PR Crystal Ball
Popular Mechanics, the venerable bible for science and tech geeks for over 100 years, has made some predictions about the coming 100. Some of the most startling are actually near-term predictions, and...
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Tuesday Tips: Influencer Outreach: Best Practices
Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great...
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TGIF: It’s Award Season – Even In PR
by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi as it...
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TGIF: Enhancing Oscar
Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media...
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Tuesday Tips: Becoming a Sought- after Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR...
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TGIF: Get Your Blog in Shape
Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a...
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Tuesday Tips: Media List Spring Cleaning
Despite the cold weather in New York City, spring is here. For PR folks spring cleaning should mean more than just file purging. Consider a re-evaluation of your media contacts (although we know you do...
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Tuesday Tips: Avoid Social Media Disasters
As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro...
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TGIF: PR and Social Media Move Movies
Memorial Day is the unofficial kick-off of the summer movie season, marked more and more by social media-infused promotions. The goal is to drive interest among the typically young, male movie fans...
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Tuesday Tips: PR Tips for the Big Client Interview
Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes,...
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TGIF: Beyond Traditional PR – Death Goes Digital
Sadly, this has been a week of loss, both for me personally and in the entertainment world, as we said goodbye way too early to the tremendous actor James Gandolfini. It made me reflect on how we...
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TGIF: Wendy Davis Stands and Delivers and a PR Star is Born
What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was...
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TGIF: Tweet For Yourself, Not The Organization
by guest blogger George Drucker Who speaks for an organization? It shouldn’t be a tweet from an “unauthorized” employee (even if that employee makes $20 million a year!) In the era of social/digital...
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TGIF: These should be Words (PR Version)
Neologisms: 1: a new word, usage, or expression, 2: a meaningless word coined by a psychotic Ok, going with definition one, this is an exercise many people engage in, including the Sunday NY Times...
View ArticleBest Practices: Social Media for Millennial PR Pros
By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if...
View ArticleTGIF: Patch Things Up! PR Praise for Hyper-Local Media
This past week AOL CEO Tim Armstrong issued a memo to the staff of the struggling content company, saying that he was sorry about the impulsive and public way he fired Abel Lenz, the creative director...
View ArticleTuesday Tips: 5 Ways Employers Can Maximize the Intern Experience
by Crenshaw Communications intern Hilary Dillon Internships are a “win-win” for students interested in a career in PR and for employers with busy workplaces in need of high-energy staff. At some point...
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