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Tuesday Tips: Avoid Social Media Disasters
As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro...
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TGIF: PR and Social Media Move Movies
Memorial Day is the unofficial kick-off of the summer movie season, marked more and more by social media-infused promotions. The goal is to drive interest among the typically young, male movie fans...
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TGIF: Beyond Traditional PR – Death Goes Digital
Sadly, this has been a week of loss, both for me personally and in the entertainment world, as we said goodbye way too early to the tremendous actor James Gandolfini. It made me reflect on how we...
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TGIF: Wendy Davis Stands and Delivers and a PR Star is Born
What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was...
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TGIF: Tweet For Yourself, Not The Organization
by guest blogger George Drucker Who speaks for an organization? It shouldn’t be a tweet from an “unauthorized” employee (even if that employee makes $20 million a year!) In the era of social/digital...
View ArticleBest Practices: Social Media for Millennial PR Pros
By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if...
View ArticleTuesday Tips: Writing the Shareable PR Blog
Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable....
View ArticleTGIF: Left to Our Own Devices
Well, we are, aren’t we? A new book, “Alone Together: Why We Expect More of Technology and Less of Each Other” by MIT Technology Professor Sherry Turkle, posits the following. Although we have wondrous...
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Tuesday Tips: Creating the Killer PR Briefing Book
The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to...
View ArticleTuesday Tips: Know Thy Niche! PR Tips For Micro-Targeting
Sure, your client wants The New York Times, The Wall Street Journal, and USA Today. Penetrating these publications means huge exposure for the company and a great coup for a PR pro. But sometimes an...
View ArticleTGIF: Boundless Enthusiasm for the Boundary-less Office?
Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally...
View ArticleTGIF: Where Were You When You Heard the News?
Quick, do you remember how you got the news about: • The space shuttle Challenger crash? • The OJ not-guilty verdict? • 9/11? • The killing of Osama bin Laden? • The Supreme Court ruling on Obamacare?...
View ArticleTGIF: Who I Follow on Twitter and Why – a PR Intern POV
by guest blogger Claire Shriver Celebrity gossip, daily news, pictures of your friends—Twitter has it all. As a college student and PR intern who enjoys reading and writing in 140 characters or less,...
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TGIF: Of the Beloit College Mindset and the PR Mindset
Let me start by saying my “PR mindset” only wishes it had come up with the annual Beloit Mindset List – a media goldmine up there with the best of hotly anticipated yearly polls, surveys, and indices....
View ArticleTuesday Tips: 8 Smart Tech Tips to Do this Fall
As a PR pro, it seems like you’re always plugged in: every device must be wifi-enabled, emails come at all hours of the day and smartphones are almost a necessity! Technology can make our lives easy...
View ArticleTGIF: Blog Roll: Blogs I Read and Why
There’s no better way to wind down after a long week than to catch up on some reading – blog reading. Sure, I love a great magazine or newspaper, but blogs provide just enough content to keep me...
View ArticleTuesday Tips: Social Media Must-Haves (for first-time PR clients)
Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are...
View ArticleTuesday Tips: PR Pros, to Newsjack or not to Newsjack?
Sometimes the lines are clear as day. A story hits, and hits hard, and you have a client with an ancillary message that meshes perfectly. Last year, as unemployment was peaking, and new grads were...
View ArticleTGIF: This Thanksgiving PR Pros Are Thankful For…
By guest blogger Sodelba Alfaro This time of year, we are all thankful for the usual blessings of family, friends, rewarding work and good health. This year however, many of us are grateful we survived...
View ArticleTGIF: PR Pros, Know Your Media
By Marijane Funess So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to...
View ArticleTuesday Tips: Apps Wishlist 2013
“There’s an app for that!” We have become dependent on the best apps for Smartphone and other mobile devices in both personal and professional life and look forward to the latest and greatest. Here are...
View ArticleTGIF: PR Crystal Ball
Popular Mechanics, the venerable bible for science and tech geeks for over 100 years, has made some predictions about the coming 100. Some of the most startling are actually near-term predictions, and...
View ArticleTuesday Tips: Influencer Outreach: Best Practices
Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great...
View ArticleTGIF: It’s Award Season – Even In PR
by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi as it...
View ArticleTGIF: Enhancing Oscar
Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media...
View ArticleTuesday Tips: Becoming a Sought- after Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR...
View ArticleTGIF: Get Your Blog in Shape
Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a...
View ArticleTuesday Tips: Media List Spring Cleaning
Despite the cold weather in New York City, spring is here. For PR folks spring cleaning should mean more than just file purging. Consider a re-evaluation of your media contacts (although we know you do...
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Tuesday Tips: Most Apt Apps
The best part about a smartphone, for me, is apps. Creativity, productivity, entertainment: they fill a variety of roles. For the latest in app news, check out Mashable’s App round-ups, Top 25...
View ArticleTuesday Tips: What’s The PR Potential for Pinterest?
After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know...
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